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Our Story so far...

In 2006, after the SARS outbreak, Founder and CEO Jay Vitale, left King’s College London Medical School with the aim to improve and protect the health of people around the world and to find a solution to poor indoor air quality.

After discovering a NASA Technology that eliminates ethylene gas produced by fresh fruit and vegetables, he flew to the home of NASA in Texas to further his research in this field and developed the technology further, which he quickly came to realise that his developed version destroys pollution (PM2.5), bacteria, viruses and many more airborne contaminants.

Fast forward to 2017, the company strategically relocated to Great Britain in Milton Keynes as a British Government approved health technology company.
 

Since launching into the UK market, Jay has established strong global distribution networks around the world in over 15 countries and was solely able to sell over 50,000 products in the span of 2 years generating sales revenue of over £2.5million.

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AFL Timeline

The Technology inside our Sanifiers®

AFLPCO®

Our products use a special process called ionise hydroperoxides to clean the air you breathe. Here's how it works:

Each product has a fan that pulls air inside. 

 

At the same time, the UV light activates a special material called AFLPCO® catalyst, which releases friendly negative ions. These ions help break down pollutants even further.

This process targets and breaks down contaminants, like bacteria, viruses, and VOCs (those chemical compounds that can be harmful). Once these pollutants are broken down, they turn into harmless water molecules and carbon dioxide, leaving your air clean and fresh.

AFL Plasma®

Our AFL PLASMA® technology works wonders to keep surfaces clean from invisible threats like bacteria and viruses.

Using unique carbon brush electrodes, it generates negative ions. These ions act like tiny cleaners, sanitising and eliminating bacteria or viruses lurking on surfaces we touch. This is crucial because these harmful microbes are too small to see without special equipment.

By releasing negative ions, our device also tackles airborne allergens like dust, pollen, pet dander, and PM 2.5 that settle on surfaces. So, you can enjoy a cleaner and healthier environment without worry.

Great, but what does it do?

Bedbugs

It destroys

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Odours

Helps relieve asthma symptoms

Bacteria & Viruses including Covid, MRSA, E-Coli, Salmonella

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Pollution and PM2.5

Helps relieve hayfever symptoms

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Pet dander/dust

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Mould

Meet The Team

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Jay Vitale
Founder 
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Global champion for Clean Air and is recognised as a leader in the air quality space.

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Sunita Vitale
Marketing Director
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Financial Marketing background. Acquiring bank deposits from 0 to 3Bn GDP within 5 years.

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Professor Ghosh
Head of R&D
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Two PHDs. Teaching and furthering research in the area of aerobiology, plant genetics and microscopy.

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Mal Simmons
Head of eCommerce
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Head of E-commerce Mal is a digital e-commerce specialist and business leader with over 20 years’ experience

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